Shepherd ESL Solutions Inc.
Revolutionize Philippine ESL teaching by equipping, enabling, and enriching tutors for excellence.
The Beginning
Before partnering with us, SESI faced several key challenges: SESI faced several key challenges:
- Absence of a unified brand identity
- No official website or digital presence
- Inability to scale operations
- Limited internal resources to build a capable and reliable team
Industry: ESL
Improvements:
– Brand Book Development
– Website Development Management
– Recruitment
Shepherd ESL Industry (SESI) approached us with a clear vision: to establish a strong, unified brand, build a dynamic online presence, and assemble an A Player team to support their growth. They sought our expertise across three key areas—brand development, custom WordPress website creation, and recruitment services. The overarching goal was to position SESI as a professional and trustworthy player in the ESL industry, ready to attract both talent and clients.
Laying the Foundation
We began with an in-depth discovery session to understand SESI’s vision, mission, brand values, target audience, and competitive landscape. This foundation allowed us to craft a cohesive and authentic brand identity that aligned with their long-term goals.
With the branding in place, we moved on to web development. Our team conducted further consultations to gather detailed functional and design requirements. The resulting website was tailored to meet the needs of SESI’s two core audiences: aspiring ESL tutors and potential client partners. The site balanced usability and aesthetics, ensuring it was both visually engaging and easy to navigate.
Simultaneously, we launched the recruitment phase, focusing on assembling SESI’s first “A-player” team within a month. This included a thorough screening and selection process to ensure alignment with SESI’s culture and goals. We also successfully facilitated the recruitment of a second team shortly thereafter, enabling SESI to scale operations smoothly.
Growing Strong
The newly established Shepherd ESL Solutions Inc. brand identity and website significantly boosted their online visibility and user engagement. Additionally, the strategic recruitment of a strong team enabled SESI to effectively onboard new clients and expand its services.
