Shepherd ESL Solutions Inc.
Transforming the ESL learning experience through comprehensive brand development and a custom WordPress website.
Objectives
Shepherd ESL Industry (SESI) approached us with a clear vision in mind. They sought our expertise to help bring their vision to life through robust brand development and a custom WordPress website. The objective was to establish a cohesive brand identity and an engaging online presence that would resonate with their target audience and support their growth ambitions.
Challenges
Creating a cohesive brand and a functional website required overcoming several significant hurdles.
Initial Challenges:
- Lack of a unified brand identity.
- No official website
- Low online engagement and visibility.
Project-Specific Challenges:
- Integrating new branding elements seamlessly with existing materials.
- Developing a website that caters to two distinct target audiences: potential tutors and client partners.
Brand Development
Research and Planning:
We initiated the project by having an in-depth call with the client to gather all necessary details about their vision, brand purpose, mission, target audience, and brand history. Understanding these aspects was crucial to creating a brand that truly reflects their values and goals.
Design and Development
Brand book screenshot
Logo Design
After gathering insights from the client and conducting our own research, we designed logos that embodied the friendly and approachable image the client desired.
Brand book screenshot
Color Palette
We opted for shades of blue and green, ensuring a calm and approachable feel while avoiding the overly professional look that could come with these colors if used incorrectly.
Brand book screenshot
Brand Style
The use of curved lines instead of sharp edges further enhanced the friendly and approachable aesthetic.
Brand book screenshot
Imagery
We chose to use actual photographs instead of illustrations, aligning with the client’s preference and enhancing the brand’s authentic feel.
Brandbook and Assets
We compiled all branding elements into a comprehensive brand book, provided as a PDF and a Canva file, ensuring the client could easily reference and share their brand guidelines. Additionally, we shared a Google Drive folder containing logo files, font files, editable templates, and images used throughout the project.
Results:
The brand book provided clear guidelines for maintaining a consistent look and feel across all marketing materials, setting a strong foundation for Shepherd ESL Industry’s identity.
Website Development
Planning and Strategy:
With the brand established, we moved on to the website development. We held meetings with the client to gather detailed requirements for the website, understanding its purpose and target audiences.
Design and Development
Theme Establishment
We started by creating a theme aligned with the brand book, presenting initial designs to the client for feedback before proceeding further.
UX Design
Our designers, skilled in UX, ensured the website was not only visually appealing but also user-friendly and accessible. The design catered to SESI’s two main user groups: potential tutors and client partners.
Iterative Process
We adopted a careful, iterative approach, presenting parts of the website to the client weekly to ensure alignment with their vision and to incorporate their feedback.
Implementation and Launch
The final website was developed using WordPress, ensuring ease of use and future scalability. Admin access was provided to the client, along with priority support post-launch to ensure smooth operation and ongoing assistance.
Results:
Enhanced Online Presence: The new website significantly improved user engagement and online visibility.
Client Satisfaction: SESI received a modern, functional website that effectively communicated their brand and catered to their target audiences.
Transform Your Vision Into Reality
The combined efforts in brand development and website creation successfully transformed Shepherd ESL Industry’s identity and online presence, driving significant engagement and supporting their growth. This project showcases our commitment to helping businesses accelerate their growth through thoughtful design and strategic implementation.
Interested in revitalizing your brand and website? Contact us today to start your transformation journey.
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